Shop-by-Payment

Real Payments Based on:

  • Real customer credit without hard pull, SSN or DOB
  • Full customer credit history (not just score) & income incorporated into rating/qualification
  • Real rates, rules, guidelines Bank & Credit Union loan/lease programs
  • Customized dealer mark-up Trade equity, not just trade value

Allowing consumers to comparison shop inventory based on accurate personalized monthly payments enhances customer satisfaction and builds trust, while increasing front and back end profits for the dealer. It’s good for the consumer and good for your business.

  • Real payments on all inventory instantly & upfront, NOT just a single vehicle
  • Displays all the best payment options – i.e. lowest available pre-qualified payment for every available term on every vehicle
  • Search results with robust filtering for vehicle & financing preferences & sorting based on target monthly payment
  • Everything in real-time, including instant updates to all payments based on changes to financing preferences (e.g. down payment, trade-equity) Allows customer to complete all activities without leaving dealer website
  • Allows the customer to take action on a selected vehicle/deal – schedule test drive or appointment to finalize deal, etc.
  • Provides comprehensive lead data to dealer, including detailed data on vehicles & financing options selected by the customer & full credit bureau

tru Shop-by-Payment™ is one-of-a-kind. We’ve leveraged technology to truly transform the car shopping experience. We’ve turned the process upside down. By starting with credit, we allow consumers to shop for their vehicle and financing together across all the dealer’s inventory and finance programs simultaneously. The customized shopping experience begins not with selecting a vehicle, but with personalization. Each customer journey is uniquely built around their preferences, financial profile, and the context of their entry point and/or prior activities.

Game-Changing Experience

Give your customers a game-changing experience from the moment they land on your site or respond to a campaign. Use customized, dealer branded Shop-by-Payment™ creatives that drive both action and consumer initiated deals. Get videos, personalized payment buttons on inventory, and a wide variety of banners and rotators – all customized for your Ford site.

Get Consumers on the Right Path

Increase retention and engagement while moving shoppers down the funnel with our new Shop-by-Payment™ Landing Pages. Quickly eliminate unnecessary site complexity with flexible pages that are shopper friendly and Inspire a Purchase™.

Super Leads

Our rich, credit qualified leads include not only basic contact information, but also vehicle(s) of interest, financing preferences, trade-in equity, prequalified financing selections, and “soft-pull” credit bureaus (including a link to the full file). Typical close ratios are 15%-20%.

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