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Recent study shows dealer websites fail consumers in personalized shopping.

Recent study shows dealer websites fail consumers in personalized shopping.

by truPayments | Nov 26, 2019 | Digital Marketing, Digital Retailing, Industry Communication, Strategy

According to the 2019 Predictive Personalization study by Affinitiv, most consumers expect a dealer’s website to help them find affordable vehicles.The study found that only 9% of dealer websites allow customers to search by payment and only 11% of those...

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