by truPayments | Aug 27, 2019 | Digital Marketing, Strategy
Nearly 80% of car buyers end up financing their vehicle. Are car buyers really concerned about price or budget? Budget equates to a monthly payment. Therefore, nearly 80% of car buyers are simply trying to find a vehicle to match their budget. A recent study by...
by truPayments | Jul 30, 2019 | Digital Marketing, Digital Retailing, Strategy
Are you a Dealer Entrepreneur or just part of the rank and file that make up most of the dealers in business today? Here’s a quiz to find out where you stand. It’s a short one so go ahead. Do you seek out the best vendors for products and services? Do...
by truPayments | May 29, 2019 | Digital Marketing, Digital Retailing, Strategy
Let’s put on our consumer hat for a minute and look at a typical car shopping scenario.Customer: “I want to buy a sport utility vehicle, I’m open to new or used, and my budget is $450 per month. I’m not sure what my credit score is. I’m also...
by Tarry Shebesta | Feb 21, 2019 | Digital Marketing, Strategy
NADA is forecasting a drop in auto sales for 2019, attributed to higher interest rates and rising vehicle prices. Add to that: Brand loyalty is at an all-time low Sales promotions only drive 18% to purchase* Consumers are keeping their cars longer (avg. 11.5 years)*...
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