by truPayments | Nov 26, 2019 | Car Shopping, Digital Marketing, Digital Retailing, Industry Communication, Strategy
According to the 2019 Predictive Personalization study by Affinitiv, most consumers expect a dealer’s website to help them find affordable vehicles.The study found that only 9% of dealer websites allow customers to search by payment and only 11% of those...
by truPayments | Sep 24, 2019 | Auto Financing, Digital Marketing, Digital Retailing, Strategy
Credit union members tend to be loyal customers. And most members believe their credit union is acting in their best interest. The bedrock of member loyalty is built on the credit union’s products, services and transparency. But as many credit unions and financial...
by truPayments | Aug 27, 2019 | Digital Marketing, Strategy
Nearly 80% of car buyers end up financing their vehicle. Are car buyers really concerned about price or budget? Budget equates to a monthly payment. Therefore, nearly 80% of car buyers are simply trying to find a vehicle to match their budget. A recent study by...
by truPayments | Jul 30, 2019 | Digital Marketing, Digital Retailing, Strategy
Are you a Dealer Entrepreneur or just part of the rank and file that make up most of the dealers in business today? Here’s a quiz to find out where you stand. It’s a short one so go ahead. Do you seek out the best vendors for products and services Do you...
by truPayments | May 29, 2019 | Digital Marketing, Digital Retailing, Strategy
Let’s put on our consumer hat for a minute and look at a typical car shopping scenario. Customer: “I want to buy a sport utility vehicle, I’m open to new or used, and my budget is $450 per month. I’m not sure what my credit score is. I’m also...
by Tarry Shebesta | Feb 21, 2019 | Digital Marketing, Strategy
NADA is forecasting a drop in auto sales for 2019, attributed to higher interest rates and rising vehicle prices. Add to that: Brand loyalty is at an all-time low Sales promotions only drive 18% to purchase* Consumers are keeping their cars longer (avg. 11.5 years)*...
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