by truPayments | Apr 23, 2020 | Digital Marketing, Digital Retailing, Industry Communication, Strategy
The History & Today’s Perspective Overview Automotive Digital Retailing or Digital Retailing (DR) is a hot topic right now in the auto industry. There are currently some 20+ companies claiming to offer some form of Digital Retailing. Many were showcasing...
by truPayments | Dec 19, 2019 | Digital Marketing, Digital Retailing, Industry Communication
30 Years of Blazing the Automotive Digital Trail 2019 marks the 30th anniversary of Automobile Consumer Services, Inc. (ACS)! It all started in 1989 when I researched information on CompuServe (73766,2604 – my ID) to buy a car for myself. After the lessons...
by truPayments | Nov 26, 2019 | Digital Marketing, Digital Retailing, Industry Communication, Strategy
According to the 2019 Predictive Personalization study by Affinitiv, most consumers expect a dealer’s website to help them find affordable vehicles.The study found that only 9% of dealer websites allow customers to search by payment and only 11% of those...
by truPayments | Oct 29, 2019 | Digital Marketing, Digital Retailing, Industry Communication, Strategy
There is a misconception today that installing a Digital Retailing tool alone attracts more shoppers and ultimately more sales. Unfortunately, many dealers are left disappointed when their sales needle hasn’t moved. So what’s happening here – I thought consumers...
by truPayments | Sep 24, 2019 | Digital Marketing, Digital Retailing, Industry Communication, Strategy
Credit union members tend to be loyal customers. And most members believe their credit union is acting in their best interest. The bedrock of member loyalty is built on the credit union’s products, services and transparency. But as many credit unions and financial...
by truPayments | Aug 27, 2019 | Digital Marketing, Digital Retailing, Industry Communication
Nearly 80% of car buyers end up financing their vehicle. Are car buyers really concerned about price or budget? Budget equates to a monthly payment. Therefore, nearly 80% of car buyers are simply trying to find a vehicle to match their budget. A recent study by...
