Lead the Way

Join the revolution and change the way your customers shop without changing your process. Don’t settle for a limited, half-baked digital retailing experience that only begins when the customer selects a vehicle. Give your customers a game-changing experience from the moment they land on your site or respond to a campaign, and they won’t go anywhere else. Get a super-lead and a happy customer from every engagement, not just when the customer moves forward with the buying process. Lead your market!

Personally Connect

tru Shop-by-Payment™ is a one-to-one personalized shopping experience, which connects the right personalized inventory and financing options to each customer based on their unique preferences and profile (including real credit). Get to know your customer through their actions – from their vehicle and financing selections to the details of their full credit bureau (soft pull – no SSN). You’ll connect on a more personal level before they even enter the store.

Get Consumers on the Right Path

Begin with the end in mind. Turn the process upside down to create the right path. By starting with credit, customers see only the vehicles and financing options for which they actually qualify. By providing a customized shopping experience, customers are able to engage in a way that is personally relevant to them. Give customers control over their deal and vehicle preferences, while retaining control over key deal terms. Real credit, real rates & rules, real pricing and mark-ups, real trade equity, real inventory, real payments, real personalization – from engagement on. The right path for everyone.

Get Consumers on the Right Path

Begin with the end in mind. Turn the process upside down to create the right path. By starting with credit, customers see only the vehicles and financing options for which they actually qualify. By providing a customized shopping experience, customers are able to engage in a way that is personally relevant to them. Give customers control over their deal and vehicle preferences, while retaining control over key deal terms. Real credit, real rates & rules, real pricing and mark-ups, real trade equity, real inventory, real payments, real personalization – from engagement on. The right path for everyone.

Inspire a Purchase™

Wow! That’s how customers feel when they experience tru Shop-by-Payment™. They can discover a vehicle they didn’t know they could afford or a payment they didn’t know they could get. They feel in control and empowered. They can comparison shop financing and inventory simultaneously in a way that is personalized and puts them behind the wheel, so they feel confident moving forward with the purchase process. tru Shop-by-Payment™ gives you the power to connect customers to your inventory in unique way that truly Inspire a Purchase™.

Happy Customers, Happy Dealer

By transforming and personalizing the shopping experience, tru Shop-by-Payment™ engages, surprises and delights customers – accelerating their movement through the shopping and buying processes. tru Shop-by-Payment™ will enhance your CSI scores, your online reviews, your sales volume, and your front and back-end gross. More deals, less work, no change in process, and customers with a smile!

Inspire a Purchase™

Wow! That’s how customers feel when they experience tru Shop-by-Payment™. They can discover a vehicle they didn’t know they could afford or a payment they didn’t know they could get. They feel in control and empowered. They can comparison shop financing and inventory simultaneously in a way that is personalized and puts them behind the wheel, so they feel confident moving forward with the purchase process. tru Shop-by-Payment™ gives you the power to connect customers to your inventory in unique way that truly Inspire a Purchase™.

Happy Customers, Happy Dealer

By transforming and personalizing the shopping experience, tru Shop-by-Payment™ engages, surprises and delights customers – accelerating their movement through the shopping and buying processes. tru Shop-by-Payment™ will enhance your CSI scores, your online reviews, your sales volume, and your front and back-end gross. More deals, less work, no change in process, and customers with a smile!

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