by truPayments | Aug 27, 2019 | Digital Marketing, Digital Retailing, Industry Communication
Nearly 80% of car buyers end up financing their vehicle. Are car buyers really concerned about price or budget? Budget equates to a monthly payment. Therefore, nearly 80% of car buyers are simply trying to find a vehicle to match their budget. A recent study by...
by truPayments | Jul 30, 2019 | Industry Communication, Strategy
Are you a Dealer Entrepreneur or just part of the rank and file that make up most of the dealers in business today? Here’s a quiz to find out where you stand. It’s a short one so go ahead. Do you seek out the best vendors for products and services Do you...
by truPayments | Jun 23, 2019 | Digital Retailing, Industry Communication, Strategy
Tarry Shebesta of truPayments® to Speak at Automotive Intelligence Summit on Digital Retailing and the Role of FinTech: Credit First vs Credit Last Learn how FinTech fits in to Digital Retailing and the online path-to-purchase Raleigh, NC – June 26, 2019. Tarry...
by truPayments | May 29, 2019 | Digital Marketing, Digital Retailing, Strategy
Let’s put on our consumer hat for a minute and look at a typical car shopping scenario.Customer: “I want to buy a sport utility vehicle, I’m open to new or used, and my budget is $450 per month. I’m not sure what my credit score is. I’m also...
by truPayments | Apr 30, 2019 | Digital Retailing, Strategy
Digital RetailingCredit First vs Credit LastWhat does Credit First vs Credit Last mean and how does it affect the path-to-purchase with Digital Retailing?It really boils down to a personalized shopping experience.Why is creating a personalized shopping experience...
