by Tarry Shebesta | Feb 21, 2019 | Digital Marketing, Strategy
NADA is forecasting a drop in auto sales for 2019, attributed to higher interest rates and rising vehicle prices.Add to that:Brand loyalty is at an all-time lowSales promotions only drive 18% to purchase*Consumers are keeping their cars longer (avg. 11.5 years)*OEM...
by Tarry Shebesta | Jan 10, 2019 | Digital Marketing, Digital Retailing, Industry Communication
Happy New Year to our dealers, business partners and industry friends So what’s the game-changer for the auto industry in 2019? PERSONALIZED SHOPPING The #1 thing on your customer’s mind when they are buying a car is affordability, right? The goal is to quickly show...
