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The History of Automotive Digital Retailing
The History & Today's Perspective OverviewAutomotive Digital Retailing or Digital Retailing (DR) is a hot topic right now in the auto industry. There are currently some 20+ companies claiming to offer some form of Digital Retailing. Many were showcasing their...
30 Years Blazing the Automotive Digital Trail
30 Years of Blazing the Automotive Digital Trail 2019 marks the 30th anniversary of Automobile Consumer Services, Inc. (ACS)! It all started in 1989 when I researched information on CompuServe (73766,2604 - my ID) to buy a car for myself. After the lessons learned...
Recent study shows dealer websites fail consumers in personalized shopping.
According to the 2019 Predictive Personalization study by Affinitiv, most consumers expect a dealer's website to help them find affordable vehicles.The study found that only 9% of dealer websites allow customers to search by payment and only 11% of those incorporated...
Does Digital Retailing Help Generate Sales?
There is a misconception today that installing a Digital Retailing tool alone attracts more shoppers and ultimately more sales. Unfortunately, many dealers are left disappointed when their sales needle hasn’t moved. So what’s happening here – I thought consumers...
Is your Credit Union capturing its share of the Auto Loan business?
Credit union members tend to be loyal customers. And most members believe their credit union is acting in their best interest. The bedrock of member loyalty is built on the credit union’s products, services and transparency. But as many credit unions and financial...
Payment vs. Price
Nearly 80% of car buyers end up financing their vehicle. Are car buyers really concerned about price or budget? Budget equates to a monthly payment. Therefore, nearly 80% of car buyers are simply trying to find a vehicle to match their budget. A recent study by...
Are you an Auto Dealer Entrepreneur?
Are you a Dealer Entrepreneur or just part of the rank and file that make up most of the dealers in business today? Here's a quiz to find out where you stand. It's a short one so go ahead. Do you seek out the best vendors for products and services Do you encourage...
Digital Retailing and the role of FinTech: Automotive Intelligence Summit
Tarry Shebesta of truPayments® to Speak at Automotive Intelligence Summit on Digital Retailing and the Role of FinTech: Credit First vs Credit Last Learn how FinTech fits in to Digital Retailing and the online path-to-purchase Raleigh, NC – June 26, 2019. Tarry...
Are customers struggling to find the right car on your website?
Let's put on our consumer hat for a minute and look at a typical car shopping scenario.Customer: “I want to buy a sport utility vehicle, I'm open to new or used, and my budget is $450 per month. I'm not sure what my credit score is. I'm also open to any make as most...
Credit First vs Credit Last
Digital RetailingCredit First vs Credit LastWhat does Credit First vs Credit Last mean and how does it affect the path-to-purchase with Digital Retailing?It really boils down to a personalized shopping experience.Why is creating a personalized shopping experience...
Brian Pasch Digital Retailing Podcast Series
Digital Retailing Podcast Guest Tarry Shebesta, CEO truPayments, LLC Digital Retailing Podcast Series discusses and explains the big difference between Credit First and Credit Last digital retailing workflows. On today's podcast, we are discussing digital retailing...
Break the Traditional Marketing Model and Inspire a Purchase
NADA is forecasting a drop in auto sales for 2019, attributed to higher interest rates and rising vehicle prices.Add to that:Brand loyalty is at an all-time lowSales promotions only drive 18% to purchase*Consumers are keeping their cars longer (avg. 11.5 years)*OEM...
Auto Industry Outlook 2019 – The REAL Game-Changer
Happy New Year to our dealers, business partners and industry friends So what’s the game-changer for the auto industry in 2019? PERSONALIZED SHOPPING The #1 thing on your customer’s mind when they are buying a car is affordability, right? The goal is to quickly show...
truPayments® Announces Lunch & Learn NADA 2019
Information about the Lunch & Learn during NADA2019 in San Francisco, CA. The purpose of this event is to provide insights into the latest trends in soft credit pulls, personalized shopping, and digital merchandising, including an open forum for discussion of best practices.
Car Shoppers Begin with the End in Mind
When car dealers provide a solution to one of the biggest car shopping pain points, car shoppers complete a big part of the sale online and before they step foot into the dealership. Having Shop-by-Payment as an option for car shoppers allow the dealer control over rate and terms using their lendors while the online shopper has control over their monthly payment, amount down and loan vs. lease. Shop-by-Payment is a win/win!