by truPayments | May 29, 2019 | Digital Marketing, Digital Retailing, Strategy
Let’s put on our consumer hat for a minute and look at a typical car shopping scenario.Customer: “I want to buy a sport utility vehicle, I’m open to new or used, and my budget is $450 per month. I’m not sure what my credit score is. I’m also...
by truPayments | Apr 30, 2019 | Digital Retailing, Strategy
Digital RetailingCredit First vs Credit LastWhat does Credit First vs Credit Last mean and how does it affect the path-to-purchase with Digital Retailing?It really boils down to a personalized shopping experience.Why is creating a personalized shopping experience...
by Tarry Shebesta | Feb 21, 2019 | Digital Marketing, Strategy
NADA is forecasting a drop in auto sales for 2019, attributed to higher interest rates and rising vehicle prices.Add to that:Brand loyalty is at an all-time lowSales promotions only drive 18% to purchase*Consumers are keeping their cars longer (avg. 11.5 years)*OEM...
by truPayments | Nov 28, 2018 | Digital Retailing, Strategy
As with any business plan, understanding your end goal is most important. By creating a clear path on how you will achieve your end goal is even more important. The car buying process is no different. As a dealership it’s important to understand not only the...
