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The History of Automotive Digital Retailing

The History of Automotive Digital Retailing

by truPayments | Apr 23, 2020 | Digital Marketing, Digital Retailing, Industry Communication, Strategy

The History & Today’s Perspective  Overview Automotive Digital Retailing or Digital Retailing (DR) is a hot topic right now in the auto industry. There are currently some 20+ companies claiming to offer some form of Digital Retailing. Many were showcasing...
Recent study shows dealer websites fail consumers in personalized shopping.

Recent study shows dealer websites fail consumers in personalized shopping.

by truPayments | Nov 26, 2019 | Digital Marketing, Digital Retailing, Industry Communication, Strategy

According to the 2019 Predictive Personalization study by Affinitiv, most consumers expect a dealer’s website to help them find affordable vehicles.The study found that only 9% of dealer websites allow customers to search by payment and only 11% of those...
Does Digital Retailing Help Generate Sales?

Does Digital Retailing Help Generate Sales?

by truPayments | Oct 29, 2019 | Digital Marketing, Digital Retailing, Industry Communication, Strategy

There is a misconception today that installing a Digital Retailing tool alone attracts more shoppers and ultimately more sales. Unfortunately, many dealers are left disappointed when their sales needle hasn’t moved. So what’s happening here – I thought consumers...
Is your Credit Union capturing its share of the Auto Loan business?

Is your Credit Union capturing its share of the Auto Loan business?

by truPayments | Sep 24, 2019 | Digital Marketing, Digital Retailing, Industry Communication, Strategy

Credit union members tend to be loyal customers. And most members believe their credit union is acting in their best interest. The bedrock of member loyalty is built on the credit union’s products, services and transparency. But as many credit unions and financial...
Are you an Auto Dealer Entrepreneur?

Are you an Auto Dealer Entrepreneur?

by truPayments | Jul 30, 2019 | Industry Communication, Strategy

Are you a Dealer Entrepreneur or just part of the rank and file that make up most of the dealers in business today?  Here’s a quiz to find out where you stand.  It’s a short one so go ahead. Do you seek out the best vendors for products and services Do you...
Digital Retailing and the role of FinTech: Automotive Intelligence Summit

Digital Retailing and the role of FinTech: Automotive Intelligence Summit

by truPayments | Jun 23, 2019 | Digital Retailing, Industry Communication, Strategy

Tarry Shebesta of truPayments® to Speak at Automotive Intelligence Summit on Digital Retailing and the Role of FinTech: Credit First vs Credit Last  Learn how FinTech fits in to Digital Retailing and the online path-to-purchase Raleigh, NC – June 26, 2019. Tarry...
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Recent Posts

  • The History of Automotive Digital Retailing
  • 30 Years Blazing the Automotive Digital Trail
  • Recent study shows dealer websites fail consumers in personalized shopping.
  • Does Digital Retailing Help Generate Sales?
  • Is your Credit Union capturing its share of the Auto Loan business?

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